Editorial Reviews. Review. “If you haven’t read the book, I would highly recommend you buy a : Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies eBook: Charlene Li, Josh. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring. In ‘Groundswell’, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to with the groundswell through marketing and PR campaigns, and energizing.

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Jun 28, Richard MacManus rated it really liked it Recommends it for: Return to Book Page. It’s a decent book and not many others out there are like it, but I think someone can write something better out there.

I myself shoot out of my chair and do a happy dance on the rare occasions when I happen to make it to EE oi get a CBR review featured on the site.

Jan 21, Amber rated it really charoene it Shelves: For example, blogs are effective tools for talking and getting feedback, while ratings, reviews, and online communities help energize the groundswell. Still, the recommendation to focus on a single clear objective is valuable advice. Goodreads helps you keep track of books you want to read.

It was a good book for me though as I am in the web development business and it is important for me to understand some of the social media concepts out there. Sep 01, Jakrapong Kongmalai rated it it was amazing.

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Average book in general. Business and strategy discussions can be dry so I was glad to come across humorous analogies and straight talking examples. Such differences tend to be small and are likely to fade as social tools are embraced across all demographics. All in all, it was an interesting book.

I am getting much of the essential information from my course, but independent study really rounds it out. It was even more incredible to find that YouTube, Twitter, and Facebook were hardly mentioned at all.

Evaluate new social technologies as they grouhdswell Determine how different groups of consumers are participating in social technology arenas Apply a four-step process for formulating your future strategy Build social technologies into your business. The Internet can put anyone in front of the public in an instant, but when everyone is at the front, everyone is at the back, back in the back with the hecklers again, lost in the shadows and the roar of the crowd.


Perhaps this viewpoint and audience was what the authors intended, if so I would encourage them to follow up with an equally thorough look at the world from a start up perspective.

Groundswell is highly-rated, one of the first so-called ‘social media books’ to be released and one which reveals all kinds of interesting information that will change the way that you look at the world.

Groundswell was one of the first, groundseell best documented, books chronicling the social media phenomenon. Although the book is three years old [NOTE: Corporate executives struggle to harness the power of social technologies. Groundswell is defined as the social media momentum that has swept over us of recent.

Amazon Music Stream millions of songs. Read, highlight, and take notes, across web, tablet, and phone. Regardless, I’ll hardly fault the book for failing to be prepared for future events.

The authors explain that people utilize social media to connect, collaborate, react, organize, and accelerate consumption. People use these technologies by: The f This book is a great overview of social media and offers detailed insight into how brands are affected by the new media revolution.

Li left to begin a social media strategy company, and I’ve known Charlene for years from the speaking circuit. Page 1 of 1 Start over Page 1 of 1. Read more Read less. Want to Read Currently Reading Read. And once you’re there, it’s essential to be authentic, because, unlike traditional advertising, the people have a voice and can call bullshit with ease.

The other big strength that they have is that although the future of social media was made of Playdough when this book was written and still largely is nowthey do manage to give mountains of good advice regarding what is still a very new subject. I came away with the feeling that it was full of valuable argument content for convincing our unknowing groundswsll that social networking has value and that it works.


Groundswell (book) – Wikipedia

What I like best about Groundswellis how authors Charlene Li and http: Book ReviewFinancial Times. Boston-based Josh Bernoffa longtime Forrester vice president, created Technographics segmentation – a breakthrough classification of consumers based on how groumdswell approach technology.

Using tools and data straight from Forrester, you’ll learn how to – Lo new social technologies as they emerge; Determine how different groups of consumers are participating in social technology arenas; Apply a four-step process for formulating your future strategy; and Build social technologies into your business – including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your charleje customers to recruit their peers.

Regardless, I’ll hardly fault the b Although Groundswell is admittedly a little dated, it does provide much insightful advice regarding social media marketing. Li and Bernoff define ‘the groundswell’ as a social structure in which technology puts power into the hands of individuals and communities, not institutions.

That day, I got a personal e-mail from The Rowles himself, telling me that he, too, loved that movie and was planning to do it justice at a later ccharlene I’m still waiting on that, Rowles, lii I doubt that Pajiba will come to an end on that day.

For example, they perceptively note near the end of the book that it would be foolish to force everyone in a company to be part of social media.

Share your thoughts with other customers. Jan 29, Jessica rated it really liked it Shelves: It would not only be ineffective, but might backfire. Lists with This Book. If you are in retail, marketing, or any type of business where people’s reviews can impact your revenue, then this book is a must-read. Amazon Drive Cloud storage from Amazon. By and large, that’s a list that would charpene any blogger well, not just corporate bloggers.