Editorial Reviews. Review. “Mr. Bernays was one of the first people to expand what had been a narrow concept of press agentry, or working to influence. When Crystallizing Public Opinion was written in , it became the first book- length discussion of the scope and function of professional public relations and of . Crystallizing Public Opinion has ratings and 22 reviews. Gerry said: Simply a fascinating read – not only educational but reflective of an America ne.

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That said, on to content. The mayor of each city officially received and sent the first messages issued on commercial inter-city radio waves.

Attempts were made in the regime. This is a great book to read crystalizing you want to gain an understanding of how the government uses mind control to control our every movement.

Towards the end of this period many larger corporations were trying out public relations. She also finds that Crystallizing Public Opinion sometimes attributions quotations to Lippmann which do not match the text of Public Opinion at all.

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It is this necessity which has resulted in the development of the counsel on public relations. After that there are the instruments by which he broadcasts facts and ideas to the public; advertising, motion pictures, circular letters, booklets, handbills, speeches, meetings, parades, news articles, magazine ar- ticles and whatever other mediums there are through which public attention is reached and influenced.

The rational method ade- quately used would have told him that on the great majority of these questions there could be crystzllizing him but one attitude— that of suspended judgment” The reader will recall from his own experience an almost infinite number of instances in which the amateur has been fully prepared to deliver expert advice and to give final judgment in mat- ters upon which his ignorance is patent lublic every one except himself.

Some say it is a management function which gives attention to the asset of goodwill. Politicians and statesmen realized to an unprecedented degree that the writ- ing of history provided a means of swaying public opinion.

Trotter, that we find ‘the ineradicable impulse mankind has always displayed towards segregation into classes. The advocacy of what we don’t believe in is propaganda. Or, instinct-emotion pairs like flight – cryxtallizingrevulsion – disgustpugnacity- angerand others. The public brrnays counsel is the pleader to the public of a point of view.


Also, of equal significance I would rate Bernays’ undertaking on stereotypes, susceptibility to suggestion, preconceptions characteristic to crystallizinb public mind. Any man can tell you with more or less accuracy and clearness his own reactions on any particular issue.

It became imperative vividly to dramatize for Italy the reality of American cooperation. But in 59 B.

Crystallizing Public Opinion

And yet, as will be pointed out shortly, there is probably no single profession which within the last ten years has extended its field of usefulness more remarkably and touched upon intimate and important aspects of the everyday life of the world more signifi- cantly than the profession of public relations counsel. The work of the telephone company’s operators, statistics, calls, lineage, installations are given to the publican bernaya forms. The news of the launching and of its significance to Ameri- cans was telegraphed to Italian newspapers.

He extracts a quotation from by Wilfred Trotterwhich states that this average man has many strong convictions whose origin he can’t explain Instincts of the Herd in Peace and Warp.

Publlic knew exactly what he was doing by describing these achievements. Especially significant is the tend- ency of races to maintain religious beliefs and customs long after these have lost their meaning.

In a re- cent fight against the proposed tariff measures, a protagonist of protection published long vindic- tive statements, in which he tried to confound the character and the disinterestedness of his opponents. The Committee on Public Information, the war agency initiated infocused attention on the importance of Ideas as weapons. Certainly what these early reformers felt about publicity as a means of social control has not been fulfilled. He knows that they are constantly falling into false reasoning about the things within his personal knowledge, – that is, within the narrow circle of his special education, – and so he assumes that they make the same, or even worse, errors about other things, whether intellectual or moral.

Though the first radio message was sent inradio broadcasting, as we know it, began only in With the increase in the status and power of the individual came a refusal to accept blindly the untrammelled authority of nobility and the pronouncements of religion. At the first session the twenty-five students gave me twenty-five different definitions of public relations, despite the term having been denned and redefined for a quarter century.


The department accordingly does exactly this. A recent survey of twenty-five public relations leaders in the United States and other countries, by the Public Relations Bluebook indicates some of these variations.

Crystallizing Public Opinion – Wikipedia

The agencies of mass communication increased in size and number. Roger Babson put it correctly when he said, “War taught us the power of propaganda.

It was evident to all who saw the pictures or read the story that this king had really stirred the affectionate interest of the national elements that make up America. An interesting illustration of the broad field of work of the public relations counsel to-day is noted in the efforts which were exerted to secure wide commendation and support among Americans for the League of Nations. Such an excuse may cover with a semblance of respectability an otherwise ignominious retreat. It is they who pull the wires that control the public mind.

Crystallizing Public Opinion by Edward L. Bernays

Leaders ruled by magic, taboos, super-naturalism and force. Between andincreased interest in the term public relations and the activity it desig- nated became evident in a growing literature on the subject, more university courses, a wide- spread discussion and examination of public re- lations technique in trade and professional public relations, and their adoption by industry and social service organizations.

It was used by State govern- ments in the administration of minimum wage laws, especially in Massachusetts. The Eclair to-day calls on the new premier to ‘find his own Lord Riddell in the French diplomatic and parlia- mentary world, who can give the world the Cryatallizing interpretation. These principles I have on the one hand substantiated by the find- ings of psychologists, sociologists, and newspaper- men — Ray Stannard Baker, W.